Spouse hiding the product in purse

Husband has a terrible cough and has been hacking loudly through dinner. He uses his own cough drops, but continues to bark like a dying seal. Only then does the wife reveal her own cough drops, which have been cleverly hidden in her purse the whole time. What the hell was she waiting for?

This scenario is also played as two girlfriends going out to lunch (which is an ad cliché in its own right).
The money shot is the beautifully manicured hand pulling the product out of a purse.
It's supposed to say "See ladies? It fits in your purse, so you should immediately buy it."

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